I am another customer where PureVPN are refusing to honour their lifetime commitment.
Like other posters, I bought a lifetime license and PureVPN have now unilaterally decided to expire the account after exactly 5 years.
I bought my license in December 2016 after having a few months to trial their service, at the time the company were offering many durations, including 3 year, 5 year, and lifetime. I paid for lifetime. If I wanted 5 years then I would have paid for 5 years which was being offered at a lower price then lifetime.
During my time with PureVPN I had several non-related support tickets with them. One such conversation was with their Mr Sam Sharp who held the post of Head of Corporate Affairs, and in an email he referred to my account as a “lifetime account”.
In December 2021 PureVPN flagged my account as expired. They no longer respond to my emails or service tickets (tickets 1718923 / 1814467), instead referring me to Stack Social, who in turn have offered my a license to a different product called Keep Solid VPN Unlimited - claiming that that will be a “free replacement, lifetime subscription with no additional charges or renewals”. But would this be honoured in a few years time ?
In addition, Stack Social point out that PureVPN do not currently offer a lifetime account. But that is irrelevant ! It does not matter what contract terms PureVPN offer currently - all that matters is what the terms of the contract were at the time that I entered into that deal with them. They wanted and took my money in exchange for a ‘lifetime contract’. If they do not honour that commitment - then they are in breach of contract.
Here in the UK, the appropriate law would appear to be the Consumer Rights Act 2015; and there is also the CISAS dispute resolution route that Ofcom (the regulator) would advocate.
PureVPN’s marketing arm prominently push “fastest speeds / no logs / etc.” - which are claims that not everybody would wholeheartedly agree with. Customer goodwill and trust is hard to earn and not difficult to loose. Existing and aspiring customers may wish to ponder whether PureVPN, with its recent history of repudiating contracts, is an honourable company to do business with ?
Caveat emptor.